Designing scalable platforms at the intersection of human intention, enterprise structure, and AI-enabled innovation.
From scrappy foundations to acquisition-ready ecosystems.
Experience Architecture for Intelligent Systems
Enterprise Roots + Acquisition
Platform Alignment & Revenue Evolution
Client: Drum Corps International
Industry: Performing Arts, Sports & Entertainment
Platforms: Streaming (Fan Network), Web (dci.org), Custom Salesforce Enterprise System
Objective: Transform fragmented digital systems into a scalable, revenue-generating streaming ecosystem and unified enterprise data architecture aligned across web, operations, and governance.
Website: dci.org (Information Platform) & Fan Network (Acquired)
The Goal
Drum Corps International operated across multiple disconnected systems — a homegrown streaming platform (Fan Network), a legacy information website, and fragmented operational workflows.
The goal was not simply modernization. The objective was alignment.
• Scale the Fan Network into a reliable revenue-generating streaming ecosystem.
• Migrate and restructure dci.org into a dynamic, data-integrated information platform.
• Architect a centralized Salesforce system to serve as the organization’s core business data center.
All under tight budget constraints and international growth expectations.
The Solution
A. Elevating the Fan Network
Refined UX, stabilized infrastructure, and structured monetization workflows to evolve a constrained internal streaming platform into a reliable, revenue-generating ecosystem positioned for acquisition.
B. Data-Driven Web Transformation
Led migration and UX oversight of dci.org, integrating a custom Salesforce environment via API-driven content architecture to power dynamic event and operational data.
C. Centralizing Enterprise Operations
Contributed to the build-out of a custom Salesforce business data center supporting event management, licensing, governance, contracting, support cases, logistics, and organizational reporting.
Conclusion
Acquisition-Ready Infrastructure – The streaming ecosystem matured into a strategic digital asset.
Unified Enterprise Systems – Web and Salesforce integrations aligned experience with operational data.
Scalable Architecture – Structured digital systems capable of supporting sustained organizational growth.
Scrappy foundations. Structured evolution. Enterprise maturity.
Research Driven UX + AI
A Trusted Holistic Directory
Client: CKR (Cosmic Knowledge Resource)
Industry: Health & Wellness, Holistic Services
Platform: Native Mobile App (iOS & Android)
Objective: To create a trusted and vetted holistic wellness directory connecting users with qualified practitioners and products.
Website: ckrapp.com
The Goal
To develop a trusted and vetted mobile platform that leverages modern technology to transform how users discover and connect with holistic wellness practitioners and products. Built with a secure tech stack the app ensures data protection, real-time syncing, and seamless user interaction. CKR’s goal was to create a user-centric, AI-informed experience where integrity and accessibility are prioritized—bridging the gap between wellness seekers and qualified providers through smart design, automation, and geolocation features.
The Solution
A user-friendly, secure, and comprehensive mobile application that allows users to discover and connect with vetted holistic practitioners and quality wellness products. The app ensures credibility through a rigorous onboarding and verification process for practitioners.
Conclusion
The CKR mobile app successfully addresses the challenges of finding qualified holistic practitioners by offering a vetted, trusted, and user-friendly platform. With ongoing feature enhancements and a growing community, CKR is positioned as a leading holistic wellness directory.
Join the Movement: ckrapp.com
Conclusion
The CKR mobile app successfully addresses the challenges of finding qualified holistic practitioners by offering a vetted, trusted, and user-friendly platform. With ongoing feature enhancements and a growing community, CKR is positioned as a leading holistic wellness directory.
🚀 Join the Movement: ckrapp.com
Website UX/UI Design
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A Minimalist Approach
Client: The Just Play Foundation, Inc.
Industry: Arts & Culture, Nonprofit
Platform: Custom Responsive Website (HTML/CSS/JS)
Objective: To design and develop a clean, minimalist digital platform that reflects the foundation’s mission to enrich and empower creatives, while letting the artists—and their work—shine.
Website: itsjustplay.org
The Goal
Design and develop a minimalist, purpose-driven website that amplifies the voices and work of artists while clearly communicating Just Play Foundation’s mission, programs, and core values. The site needed to resonate with a multi-faceted audience and serve as a digital home for connection.
The Solution
To meet this goal, the project focused on three key areas:
A. Purposeful Restraint
A lightweight, emotionally resonant design was implemented to avoid visual clutter. The site was built to “get out of the way,” allowing artist imagery and key initiatives to take center stage. Typography and white space were used strategically to create focus and calm.
B. Multi-Audience Clarity
The navigation was intentionally simple and intuitive, making it easy for a wide range of users.
C. Future-Focused Structure
A modular layout was built with scalability in mind. The foundation has the flexibility to expand with ease.
Conclusion
The final product is more than a website—it’s a digital embodiment of Just Play’s spirit. By blending strategic simplicity with emotional resonance, the site engages its audience meaningfully while laying the groundwork for future growth. The result is a compelling, clear, and scalable platform that honors the creative soul of the organization and invites users to return to joy, connection, and play.
Just Play Foundation Case Study: A Minimalist Approach
Client: The Just Play Foundation, Inc.
Industry: Arts & Culture, Nonprofit
Platform: Custom Responsive Website (HTML/CSS/JS)
Objective: To design and develop a clean, minimalist digital platform that reflects the foundation’s mission to enrich and empower creatives, while letting the artists—and their work—shine.
Website: itsjustplay.org
The Goal
Design and develop a minimalist, purpose-driven website that amplifies the voices and work of artists while clearly communicating Just Play Foundation’s mission, programs, and core values. The site needed to resonate with a multi-faceted audience and serve as a digital home for connection.
The Solution
To meet this goal, the project focused on three key areas:
1. Purposeful Restraint
A lightweight, emotionally resonant design was implemented to avoid visual clutter. The site was built to “get out of the way,” allowing artist imagery and key initiatives to take center stage. Typography and white space were used strategically to create focus and calm.
2. Multi-Audience Clarity
The navigation was intentionally simple and intuitive, making it easy for a wide range of users.
3. Future-Focused Structure
A modular layout was built with scalability in mind. The foundation has the flexibility to expand with ease.
Conclusion
The final product is more than a website—it’s a digital embodiment of Just Play’s spirit. By blending strategic simplicity with emotional resonance, the site engages its audience meaningfully while laying the groundwork for future growth. The result is a compelling, clear, and scalable platform that honors the creative soul of the organization and invites users to return to joy, connection, and play.
Fintech + Social Impact + Architecture
Designing a Transparent Decentralized Giving System
Client: MANNA, Founder led
Industry: Financial Technology / Social Impact
Platform: Mobile Application (In Development)
Objective: Architect a decentralized giving platform that simplifies allocation, increases transparency, and builds trust through structured system design.
The Objective
Design a governance-aware giving platform that enables individuals and organizations to allocate funds with clarity, transparency, and intention.
The challenge: translate complex financial allocation logic and operational oversight into intuitive user workflows — before development begins.
The Goal
A. Human-Centered Allocation Architecture
Designed end-to-end UX flows that simplify multi-recipient fund allocation while preserving transparency and accountability. Structured interaction models to make complex distribution logic feel intuitive and controlled.
B. Governance-Aware System Design
Architected role-based permissions and data structures aligned with regulatory awareness, operational oversight, and reporting clarity. Ensured system logic supports long-term scalability and trust.
C. AI-Enabled Clarity (In Progress)
Integrated forward-looking AI concepts to assist with allocation modeling, intelligent recommendations, and workflow simplification—designed to reduce friction without removing user agency.
Conclusion
Transparent by Design – Complex allocation systems translated into intuitive user journeys.
Structured for Scale – Governance and system architecture defined prior to engineering.
Innovation with Discipline – AI integrated thoughtfully to support clarity and informed decision-making.
Manna demonstrates how experience architecture can bring trust and structure to complex financial systems before a single line of production code is written.
Creative Systems Design
Crafting a Bold Identity
Client: FaceOff Media & Entertainment
Industry: Music, Entertainment
Platform: Web & Mobile App
Objective: To develop a dynamic, high-energy brand identity that embodies FaceOff’s competitive, innovative spirit while fostering community engagement.
Website: faceoff.com
The Goal
Create a high-impact, trust-building brand identity that captures FaceOff’s passion, innovation, and competitive spirit, while fostering a strong sense of community and engagement within the music space.
The Solution
We brought the energy, and the artists brought the performance. Here’s how we crafted FaceOff’s standout identity:
A. Bold Brand Identity
We designed a logo that screams competitive spirit, using the dual “F” to symbolize collaboration and passion in equal measure. The visual system is built to stand out in the crowded music scene—memorable, scalable, and dynamic.
B. Energized Messaging
From the tagline, “It’s a FaceOff!” to a color palette that balances power with precision, we created a voice that’s as bold as the artists it serves. Every choice reinforces the core values of passionate action, excellence, innovation, and collaboration.
C. Structured for Growth
This brand is built for the long haul. A flexible design system allows for seamless expansion into events, partnerships, and merchandise, ensuring FaceOff can evolve without losing its identity.
Conclusion
High-Impact Market Entry – FaceOff launched with immediate recognition and a loyal artist following, ready to compete.
Engaged Audience – Messaging and visuals connected with the community, sparking excitement and participation.
Scalable Growth – A robust brand system allows for easy expansion into new opportunities while maintaining consistency.
This brand development project showcases how a well-crafted identity goes beyond aesthetics. It’s about transforming abstract values into something tangible—a brand that feels like FaceOff even before a word is spoken.