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Rich Trotman
Product Leader.
Systems Thinker.
Digital Storyteller.

Hey,
I'm Rich.

"Let's build."

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About Me

This is who I am.

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“The best ideas happen where logic meets intuition.”

THE HYBRID.

I bring a rare blend of product strategy, technical fluency, and design leadership—shaped by a creative background that makes complexity easier to see and solve.

Whether shaping product vision and charting the roadmap ahead, architecting next-generation platforms, guiding organizations through complex technology decisions, or crafting meaningful digital experiences, my approach is both precise and purposeful—rooted in systems that work and experiences that feel deeply human.

I lead products that scale with clarity and purpose.
I design systems that work—and experiences people actually want to use.

The result is work that is thoughtfully engineered from concept to execution, delivering solutions that are both technically sound and creatively distinctive.

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From Idea to Experience

This is what I do.

PRODUCT STRATEGY

  • Define the Idea

I bring a visionary lens to product strategy—aligning business goals, engineering realities, and real user behavior to turn complex ideas into clear product direction. In other words: define the what. When that’s right, decisions get easier, teams move faster, and the path forward becomes obvious.  

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SYSTEMS ARCHITECTURE

  • Shape the System

Using pattern recognition, logic, and intuition, I translate product direction into systems teams can actually execute. This is the how—structuring architecture, workflows, and interactions so complex ideas become scalable products that feel simple on the surface.The goal is simple: make the hard things look easy.

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HUMAN EXPERIENCE

  • Make It Resonate

Once the system works, the story brings it to life. Drawing on a background in music and performance, I focus on the why—creating experiences that connect emotionally and make the value of a product immediately clear to the people using it.

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PRODUCTS I'VE LED

Over the past decade I’ve led the vision, strategy, and development of digital platforms used by tens of thousands of people worldwide—aligning business goals, engineering realities, and human behavior to turn complex systems into products that scale.
Head of Product & Platform Strategy

International Streaming Network

Built to deliver live and on-demand broadcasts for the global marching arts community — scaling to 90K+ users and $1.5M ARR, supporting 25K concurrent viewers during major events, and contributing to a multi-million-dollar acquisition.

Unified Enterprise Platform

Led the modernization of a fragmented digital ecosystem supporting 200+ annual events and 30+ partner organizations, aligning web infrastructure with a custom Salesforce enterprise system to create a unified operational data platform powering logistics, governance, licensing, and event management.

Digital Commerce Marketplace

Digital media marketplace for high-quality performance video and audio, designed as a scalable distribution platform integrated with existing digital music ecosystems.

AI Enabled Wellness Platform

Founder-led platform connecting users with vetted holistic practitioners, designed to modernize discovery and credibility in the wellness ecosystem. Built with AI-assisted content workflows and scalable platform architecture to support practitioner onboarding, intelligent recommendations, and future marketplace expansion.

Case studies available upon request.

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Experiential Work

Beyond digital platforms, I also design immersive experiences that blend music, storytelling, and technology—exploring how systems thinking translates beyond software into human experience.
In The Darkness

Creative Thinking

Seeing patterns others miss—and turning them into systems that work.

My background in music and performance shapes how I approach product leadership.

Conducting a band and leading a product team aren’t that different—both require timing, coordination, and the ability to bring diverse specialists together around a shared vision.

The result is platforms that not only function well, but resonate with the people who use them.

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Testimonials

What It’s Like to Work With Me

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Stephen Powers

"Richard’s ability to stay laser focused on the present, while leading teams and taking bold steps toward the future was the main reason I wanted to work with him. He’s consistently thinking about what the consumer of tomorrow wants, and is locked in step with being able to bridge that gap. You can’t help but create special things when someone like Rich is at the helm. "

Via LinkedIn
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Jeffrey Page

"Rich’s attention to detail is the very thing that allows for his genius to be most visibly stunning. He leans in with a careful and curious sense of himself. This leaning into the larger conundrum at hand is where his work outshines and rises above the many. No matter the task, his aim is excellence. "

Via Website
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Aaron Smith

"Rich is an exceptional professional to work with. No matter your needs, whether it’s music production or media, he will make sure he gives you his best. He is knowledgeable on everything he puts his hands on. If you work with Rich like I have for all these years, you’re in great hands. "

Via Instagram
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Kim Kenny

"If I could use three words to describe Rich Trotman it would be innovative, thorough and dedicated. His unique creative ability coupled with his attention to detail makes him an asset to any team. "

Via Facebook
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Ready to Build? Contact Me!