Built a creator-first livestreaming and on-demand platform that helps artists, event producers, cultural organizations, and creators own their audience, monetize live moments, and extend the value of performances beyond the physical room.

Role: Founder / Product Lead / Platform Architect

Responsibilities included:

• Product strategy and platform positioning
• Live and on-demand video platform architecture
• Ticketed livestream and replay monetization strategy
• Mux live/VOD infrastructure planning
• Stripe payment and access-control strategy
• API, webhook, and entitlement workflow direction
• Creator monetization and digital tipping model
• Sponsor-ready broadcast package strategy
• Live-event production workflow design
• Operational governance for streaming, payments, security, and client delivery

Creator-Owned Broadcast Infrastructure

Client: Exit88 / 88LIVE!
Industry: Live Media / Creator Economy / Performing Arts / Cultural Events / Digital Monetization
Platform: Web-based livestream and on-demand video platform
Technology: Mux, Stripe, API layer, live/VOD infrastructure, webhook-based event workflows
Objective: Design and build a creator-first platform that turns live events into owned digital broadcast assets through ticketed access, replay revenue, direct audience support, and sponsor-ready media packaging.

The Problem

Live events are valuable, but most of that value disappears when the room clears.

Artists, event producers, promoters, and cultural organizations invest time, talent, production, marketing, and community energy into live experiences. But the business model is often limited by venue capacity, geography, showtime, and one-time ticket revenue.

At the same time, many producers rely on platforms they do not own.

Social platforms can provide reach, but they often limit control over audience data, monetization, access, presentation, and long-term content value. Generic video platforms may host content, but they do not always solve the full business problem of ticketing, replay access, direct creator support, sponsorship packaging, and live-event operations.

The challenge was not simply building a livestream player.

The challenge was building infrastructure that could help producers own the digital layer of the event.

Problem Overview

88LIVE! is not built for one ICP.

It is built for the live-event value chain.

The platform connects:

• creators who need ownership and revenue
• producers who need monetization infrastructure
• cultural organizations that need access and modernization
• sponsors that need measurable digital visibility
• audiences that need remote participation
• communities that want the moment to live beyond the room

Platform Opportunity

88LIVE! creates a digital layer around live events:

• live ticket revenue
• on-demand replay revenue
• direct digital tipping
• pay-per-view access
• pay-what-you-want access
• sponsor-integrated broadcast assets
• expanded audience reach
• branded replay windows
• long-tail monetization after the event ends

This is especially relevant for cultural events, music festivals, jazz festivals, independent promoters, performing arts organizations, theater companies, band culture events, education programs, and niche communities with audiences beyond the physical room.

Operational Capabilities Required

The platform needed to support:

• 1080p live streaming
• DVR and limited replay windows
• live and VOD video infrastructure
• ticketed access and payment gating
• Stripe payment workflows
• Mux live/VOD integration
• webhook handling
• access control and entitlements
• event pages and replay pages
• digital tipping and creator support
• geo-restriction where needed
• analytics and post-event reporting
• sponsor overlays, lower thirds, slates, and branded segments
• operational workflows for live-event reliability
• governance around production deploys, billing, auth, DNS, API secrets, and high-cost video usage

Live events are unforgiving. The platform needed both product architecture and operational discipline.

The Solution

88LIVE! was designed as a creator-first live-event monetization platform.

The solution centered on three key components.

1. Live and On-Demand Video Infrastructure

88LIVE! uses professional live/VOD infrastructure to support ticketed livestream events and replay access.

The platform is designed to help producers deliver premium digital viewing experiences for audiences who cannot attend in person.

Core capabilities include:

• live streaming
• on-demand replay
• video analytics
• DVR-style viewing
• replay windows
• event-based video access
• scalable delivery through dedicated video infrastructure

The purpose is not only to broadcast the event.

The purpose is to preserve the value of the event as a reusable digital asset.

2. Monetization and Access Layer

88LIVE! was built around the idea that creators and producers should own the economics of their live moments.

The monetization layer supports several paths:

• pay-per-view access
• pay-what-you-want access
• ticket split models
• replay revenue
• direct digital tips
• donations
• future memberships or subscriptions
• future merchandise and expanded creator monetization

Stripe payment infrastructure and access-control workflows allow the platform to gate content, manage paid access, and support direct monetization.

This shifts the platform from a streaming service into a creator revenue system.

3. Sponsor-Ready Broadcast Packaging

A livestream can be more than a camera feed.

88LIVE! positions the digital broadcast as its own sponsor-ready media property.

Sponsor inventory can include:

• broadcast naming rights
• sponsor slates
• host intros
• backstage segments
• lower thirds
• watermarks
• animated transitions
• sponsor overlays
• branded replay access
• full-screen sponsor spots
• post-event analytics and reporting

This creates a stronger business case for event producers.

Instead of treating livestreaming as a cost, the broadcast can become an incremental sponsorship asset that expands access, creates measurable digital visibility, and gives partners a reason to fund the digital experience.

88LIVE! Platform Architecture

Event Producer / Creator
Creates or partners on a live event.

88LIVE! Event Setup
Event page, ticketing model, access rules, sponsor assets, replay window, and production scope.

Payment & Entitlement Layer
Stripe payments, access control, ticket validation, and replay authorization.

Live/VOD Infrastructure
Mux-powered live streaming, DVR, VOD processing, replay access, and video analytics.

Viewer Experience
Paid livestream, replay access, direct support, sponsor-integrated viewing, and branded event presentation.

Post-Event Value
Replay revenue, sponsor reporting, audience insights, future event remarketing, and long-tail monetization.

Architectural Principles

The platform was designed around several key principles:

• creator ownership
• audience control
• monetization beyond the room
• replay as an asset
• sponsorship as broadcast infrastructure
• separation between platform and production services
• live-event reliability
• secure payment and access control
• operational governance around high-risk systems
• scalable live/VOD infrastructure
• cultural fluency for arts, music, and community-driven events

Outcome

88LIVE! gives Exit88 a concrete platform product at the intersection of live media, creator monetization, digital infrastructure, and cultural production.

The platform establishes a foundation for:

• ticketed livestream events
• replay monetization
• creator support
• sponsor-backed broadcast packages
• managed livestream production
• cultural and performing arts partnerships
• digital audience expansion
• platform revenue beyond client services

Its strongest market is not generic streaming.

Its strongest market is cultural events, music, festivals, performing arts, community-centered productions, and independent creators with loyal audiences beyond the venue.

The strategic promise is simple:

Do not just stream the event. Own the moment, monetize the audience, extend the life of the performance, and turn the broadcast into an asset.